I saw this guy on the Dragons Den. Levi Roots (what a cool name? His real name is Keith) had instant brand appeal for me. He was obviously savaged by the Dragons, not least for claiming he had an order for millions of litres (it was in fact nothing of the kind).
Still, he got backing and Sainsbury's are stocking his product and it's being produced in a factory in Wales. I have to say that I can't stop snickering at 'jerk sauce'.
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